Smart Dubai Office hosts workshop for MBA students from the International Institute of Management Development (IMD)

UAE, August 30, 2016 – The Smart Dubai Office hosted 30 MBA students from the International Institute of Management Development (IMD), Switzerland for an interactive Smart Dubai workshop held at His Highness the Ruler’s Court yesterday.

he one hour workshop included H.E Dr.Aisha Bin Bishr, Director General of the Smart Dubai Office sharing an overview of the office, its current initiatives and future plans. Wesam Lootah, CEO, Smart Dubai Government Establishment, also shared updates on the Smart Dubai Platform, the new digital backbone of Dubai, announced in partnership with du earlier this year. Lootah elaborated on how the Smart Dubai Platform will unite infrastructure, data, city services and applications for the first time, becoming the ‘central operating system’ for the city. Continue reading “Smart Dubai Office hosts workshop for MBA students from the International Institute of Management Development (IMD)”

Abu Dhabi School of Management Graduates First Cohort of MBA Students

76 alumni ready to practice ADSM brand of entrepreneurial excellence

Abu Dhabi, UAE, May 22nd, 2018 – The Abu Dhabi School of Management (ADSM), a subsidiary of the Abu Dhabi Chamber of Commerce and Industry, an educational institution dedicated to developing the UAE’s future entrepreneurial leaders, welcomed its first cohort of MBA students during a meaningful graduation ceremony held recently at the National Archives Auditorium in Abu Dhabi.

Present during the Ceremony were H.E. Mohamed Helal Al Muhairi, Director General of the Abu Dhabi Chamber of Commerce and Industry, Professor Abdullah Abonamah, President of ADSM, and Professor G. ‘Anand’ Anandalingam, Dean of Imperial College Business School who all delivered inspirational speeches to the assembly. A total of 76 students graduated under the program. Continue reading “Abu Dhabi School of Management Graduates First Cohort of MBA Students”

Cass Business School Graduation Ceremony in April 2012 in Dubai International Financial Centre (video)

Dubai, UAE, September 29th, 2018 – The 3rd cohort of students graduated from the world-leading Cass Business School Executive MBA programme delivered in Dubai in a ceremony held at DIFC in April 2012 under the patronage of H.H. Sheikh Maktoum bin Mohammed bin Rashid bin Al Maktoum, and attended by H.H Sheikh Ahmed bin Saeed Al Maktoum, Chairman Dubai Airport, President, Dubai Department of Civil Aviation and Chairman and CEO, Emirates, HE Abdulla Saleh, Governor of DIFC, Mr Paul Koster, Prof. Paul Curran, Dr Nasser Saidi, Mr Richard Gillingwater CBE, Mr Ehsan Razavizadeh, Prof. Roy Bachelor and Mr Roy Leighton.

Cass Dubai Centre:


Enjoy One Week MBA in Dubai with Metropolitan School of Business and Management UK (UAE Campus)

Dubai, UAE, May 28th, 2014
The 1 Week Special Executive MBA is a Programme that has been designed as both a refresher course and a crash Programme specifically for Senior Managers, Executives and Entrepreneurs who contribute to or make Strategic Decisions.

It is a refresher course for those participants who have had their Masters a long time ago; and need a quick reminder and Professional/academic updates while a crash Programme for those very experienced professionals who can’t make time out for their Masters yet require the Academic and Practical relevance of a Masters experience.

Continue reading “Enjoy One Week MBA in Dubai with Metropolitan School of Business and Management UK (UAE Campus)”

American Delegation Visits Dubai to Learn Best Business Practices in the Gulf


UAE Positions Itself as Global Marketing Hub
Dubai, UAE, 7 March, 2013: Dubai and the greater Gulf region are gaining an international reputation as global marketing hub and business gateway, says renowned global marketing expert from the United States’ prestigious George Washington University School of Business, Salah S. Hassan, Ph.D.
Dr Hassan and 15 of his MBA professional students visited the Emirates last month to study Dubai’s unique position as a marketing hub for the region, and to better understand the political, economic, social and technological forces that impact the economic success of the Gulf region.

Dr Hassan said: “For a number of years now, the UAE and its neighbours have been an important place for leading international firms to do business, given the political stability and strong economic growth enjoyed by the region. This makes the UAE important for both local and multinational corporations to understand how to make the most of these favourable conditions, so they can boost their bottom line and improve their strategic market position in an increasingly global marketplace”.
Dr Hassan said that George Washington University chose the Emirates as the destination for its MBA programme’s international residency experience because of the country’s growing reputation as a diversified economic centre, and the need for leading international marketers to better understand its emerging position as a global marketing powerhouse.
The delegation visited several leading local and international firms based in Dubai, Abu Dhabi, and Sharjah including one of the globe’s leading advertising agencies, Leo Burnett, to identify what constitutes a successful marketing strategy in the Gulf, and to gain an in-depth understanding of marketing behaviour in the Arab World.
George Washington University School of Business, Salah S. Hassan, Ph.D.
Students worked with firms to design and analyse local marketing programmes, review successful regional marketing research and appreciate the unique cultural sensitivities that need to be considered when conducting a marketing campaign in this region. Four teams of students worked with leading companies to develop strategic marketing plans that address local and regional issues.
Mr. Kamal Dimachkie, Executive Regional Managing Director, Leo Burnett said he was impressed that the MBAs from the George Washington University were taking the development of marketing strategies in the Gulf so seriously, saying: “It is important that our next generation of marketing experts understand the unique cultural, religious and political nuances of the Arab region if they want to be able to effectively market goods and services in this increasingly important market”. The book co-authored by Dr. Salah S. Hassan “offers a unique perspective on how to build strong and successful brands to compete locally as well globally”.
The group also visited the regional headquarters of the education, publishing and media group, Pearson, where they received copies of Pearson’s Arab World Edition textbook, Marketing Management.
Pearson’s Executive Marketing Director for the region, Ms Sue Mainey said the visit reinforced the importance of creating educational resources that focussed on the learning needs of Arab students, saying: “Here at Pearson, we are committed to providing our customers with learning resources that reflect the needs of those using them. We want to provide learners in the region – across all levels and disciplines – with materials they find engaging and inspiring. Our Arab World Edition of Marketing Management gives students from this region the very best in international business and marketing research, but presents it in a way that resonates with Arab students, and ultimately leads to them achieving at higher levels”.
Dr Hassan, who is a co-author of this book, says that the marketing potential of the region has long been neglected by marketers: “Finally, we are waking up to the huge business opportunities of this region, and understanding how we can harness them through culturally relevant and competitive marketing tools. This international residency program, which is now in its sixth year, along with Pearson’s recent publication of a book especially tailored to the needs of the local market, are a step in the right direction. I believe all companies operating in this region, no matter how big or small can do more to tailor their marketing campaigns to better identify and respond to the demands of the Arab world”.
About Pearson:
Pearson is the world’s leading education company, operating in more than 65 countries around the globe, bringing the latest in learning resources to millions of people every year. Our portfolio includes innovative traditional and electronic textbooks, ground-breakingsoftware, dynamic online testing, integrated services solutions and internationally acclaimed qualifications for the entire education spectrum. The Pearson family is made up of some of the most widely known and respected names in education, publishing and media, including Edexcel, Penguin, the Financial Times and Dorling Kindersley.

eOrientation Week Held at Hamdan Bin Mohammed e-University to Welcome New Learners


Activity aims to help learners adapt to the university’s e-Learning environment
February 19, 2013
Hamdan Bin Mohammed e-University (HBMeU) commenced on Sunday, February 17, 2013 its orientation week for the Spring Semester of 2012-2013 academic year. The week-long activities, which will take place until February 21, 2013 at the university’s campus in Dubai Academic City, aims to assist freshmen who have recently graduated from high school by helping them adapt to university life.

HBMeU Learners Council (LC) will receive new learners at the ground floor of the university to allow easy access for them, meet current learners and get an overview of the university’s recent activities and events, and sign up to volunteer in various events organized by the university.
Dr. Ibrahim Mahmood Bin Abdelrahman, Vice Chancellor, HBMeU, said: “At Hamdan Bin Mohammed e-University, we are keen to help the learners adapt to the university’s e-Learning environment. The Orientation Week is an excellent activity that promotes healthy interaction and communication between learners. It is also a great opportunity for them to learn more about various opportunities, facilities, training programs and services that the university is making available to learners.
HBMeU is the first e-learning institute in the Arab World that was established with the vision to develop a new learning process through the implementation of learning practices characterised by flexibility, quality and diversity to strengthen self-leadership among learners and prepare them socially and academically for a future career through integration in the job market. HBMeU’s philosophy is based on vital methods that have been developed through extensive research and development by specialists from all over the world. These methods include offering high quality programs, supporting the pursuit of lifelong learning, promoting the freedom of information, reinforcing the culture of excellence and innovation and providing education for everyone in line with the highest standards of comprehensiveness and credibility. The university, which is accredited by the UAE Ministry of Higher Education and Scientific Research, seeks to constantly identify knowledge needs, support research and development programs and create an outstanding environment for e-learning.