Smart Dubai Office hosts workshop for MBA students from the International Institute of Management Development (IMD)

UAE, August 30, 2016 – The Smart Dubai Office hosted 30 MBA students from the International Institute of Management Development (IMD), Switzerland for an interactive Smart Dubai workshop held at His Highness the Ruler’s Court yesterday.

he one hour workshop included H.E Dr.Aisha Bin Bishr, Director General of the Smart Dubai Office sharing an overview of the office, its current initiatives and future plans. Wesam Lootah, CEO, Smart Dubai Government Establishment, also shared updates on the Smart Dubai Platform, the new digital backbone of Dubai, announced in partnership with du earlier this year. Lootah elaborated on how the Smart Dubai Platform will unite infrastructure, data, city services and applications for the first time, becoming the ‘central operating system’ for the city. Continue reading “Smart Dubai Office hosts workshop for MBA students from the International Institute of Management Development (IMD)”

American Delegation Visits Dubai to Learn Best Business Practices in the Gulf


UAE Positions Itself as Global Marketing Hub
Dubai, UAE, 7 March, 2013: Dubai and the greater Gulf region are gaining an international reputation as global marketing hub and business gateway, says renowned global marketing expert from the United States’ prestigious George Washington University School of Business, Salah S. Hassan, Ph.D.
Dr Hassan and 15 of his MBA professional students visited the Emirates last month to study Dubai’s unique position as a marketing hub for the region, and to better understand the political, economic, social and technological forces that impact the economic success of the Gulf region.

Dr Hassan said: “For a number of years now, the UAE and its neighbours have been an important place for leading international firms to do business, given the political stability and strong economic growth enjoyed by the region. This makes the UAE important for both local and multinational corporations to understand how to make the most of these favourable conditions, so they can boost their bottom line and improve their strategic market position in an increasingly global marketplace”.
Dr Hassan said that George Washington University chose the Emirates as the destination for its MBA programme’s international residency experience because of the country’s growing reputation as a diversified economic centre, and the need for leading international marketers to better understand its emerging position as a global marketing powerhouse.
The delegation visited several leading local and international firms based in Dubai, Abu Dhabi, and Sharjah including one of the globe’s leading advertising agencies, Leo Burnett, to identify what constitutes a successful marketing strategy in the Gulf, and to gain an in-depth understanding of marketing behaviour in the Arab World.
George Washington University School of Business, Salah S. Hassan, Ph.D.
Students worked with firms to design and analyse local marketing programmes, review successful regional marketing research and appreciate the unique cultural sensitivities that need to be considered when conducting a marketing campaign in this region. Four teams of students worked with leading companies to develop strategic marketing plans that address local and regional issues.
Mr. Kamal Dimachkie, Executive Regional Managing Director, Leo Burnett said he was impressed that the MBAs from the George Washington University were taking the development of marketing strategies in the Gulf so seriously, saying: “It is important that our next generation of marketing experts understand the unique cultural, religious and political nuances of the Arab region if they want to be able to effectively market goods and services in this increasingly important market”. The book co-authored by Dr. Salah S. Hassan “offers a unique perspective on how to build strong and successful brands to compete locally as well globally”.
The group also visited the regional headquarters of the education, publishing and media group, Pearson, where they received copies of Pearson’s Arab World Edition textbook, Marketing Management.
Pearson’s Executive Marketing Director for the region, Ms Sue Mainey said the visit reinforced the importance of creating educational resources that focussed on the learning needs of Arab students, saying: “Here at Pearson, we are committed to providing our customers with learning resources that reflect the needs of those using them. We want to provide learners in the region – across all levels and disciplines – with materials they find engaging and inspiring. Our Arab World Edition of Marketing Management gives students from this region the very best in international business and marketing research, but presents it in a way that resonates with Arab students, and ultimately leads to them achieving at higher levels”.
Dr Hassan, who is a co-author of this book, says that the marketing potential of the region has long been neglected by marketers: “Finally, we are waking up to the huge business opportunities of this region, and understanding how we can harness them through culturally relevant and competitive marketing tools. This international residency program, which is now in its sixth year, along with Pearson’s recent publication of a book especially tailored to the needs of the local market, are a step in the right direction. I believe all companies operating in this region, no matter how big or small can do more to tailor their marketing campaigns to better identify and respond to the demands of the Arab world”.
About Pearson:
Pearson is the world’s leading education company, operating in more than 65 countries around the globe, bringing the latest in learning resources to millions of people every year. Our portfolio includes innovative traditional and electronic textbooks, ground-breakingsoftware, dynamic online testing, integrated services solutions and internationally acclaimed qualifications for the entire education spectrum. The Pearson family is made up of some of the most widely known and respected names in education, publishing and media, including Edexcel, Penguin, the Financial Times and Dorling Kindersley.

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Cass Business School in Dubai from BBC Middle-East Report (video)

Cass Business School in Dubai was established in 2007 in association with Dubai International Financial Centre, launching with an Executive MBA (EMBA) programme. The programme currently offers over 160 executives and professionals not only from the GCC region but also as far as Lebanon, Jordan, Syria, Iran, Singapore, UK, Poland and US, an opportunity to combine demanding work schedules with an internationally acclaimed EMBA nearer to their home and work environments

. Cass Business School Dubai’s Executive MBA is the world’s first EMBA programme to offer specialist Islamic Finance and Energy modules in addition to other tailor-made programmes companies and public institutions of the region. Ehsan Razavizadeh is currently heading up the Cass’s operation in the MENA’s region.
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Experience the Global MBA at the Dubai Centre (video)

Manchester Business School opened its Middle East Centre in UAE at the Knowledge Hub called the “Dubai Knowledge Village” in 2006. 
Just as in business, learning relies on communication between people – student to teacher and peer to peer – to share ideas, challenge thinking, collaborate, argue and brainstorm. The Manchester Global MBA combines face-to-face workshops, interactive online learning and self-study for a stimulating learning experience that will keep you motivated to succeed.

New York University’s Stern School of Business Launches Joint Business, Medical Degree

New York University’s Stern School of Business will now offer an MD/MBA dual degree program with the NYU School of Medicine, enabling students to complete both degrees within five years, the schools announced yesterday. With this new offering, NYU Stern joins business schools at several other top U.S. universities – including Harvard, the University of Pennsylvania, Columbia, Dartmouth, and Duke – which offer similar programs.

“A changing healthcare environment increasingly requires physician leaders to manage the business of medicine as part of patient care,” Stern Dean Peter Henry said in a statement. “Our new dual degree program will provide aspiring physicians with the interdisciplinary perspective, business skills and medical expertise to shape the future of healthcare.”

Students in the new dual degree program at Stern will spend their first three years at the School of Medicine studying full time. From the summer of the third year through the spring semester of the fourth year they will take MBA courses at Stern. They will return to the medical school for the summer and fall of the fifth year and complete a final semester at Stern in the spring of their fifth year.

Beginning now, prospective applicants may apply concurrently to both the MBA and MD programs and must gain admission to both programs. Each school manages its own admissions process, and candidates must complete separate applications for each. Current students in the NYU School of Medicine’s C21 curriculum may also apply to the Stern School to take part in the new dual degree offering.

For more information on the new dual degree MD/MBA program at NYU, click here.

Oxford’s Saïd Business School to Feature New Pre-MBA Internship Program

Summer internships between the first and second years of two-year MBA programs are de rigueur at most top business schools – an important component that provides students with valuable hands on experience and can even lead to a post-graduation job. New this year, the Saïd Business School at Oxford University has announced that it is getting in on the internship action. But since the U.K. school features a one-year MBA, its internship program will be one that students complete before they start their studies.

The pre-MBA internship program, announced last month, was launched by Saïd’s Careers Service to give students an opportunity to experience their chosen career sector before undertaking a full-time degree at Oxford.

“Many students undertake an MBA to make a career change either by sector, role or geographical region, but in today’s economic climate making that shift is difficult and MBAs need to stand out from the crowd,” Derek Walker, Saïd director of careers, said in a statement. “Our new pre-MBA internship program will help students to be better equipped to respond to the challenging job market and to find post-MBA work in new industries.”

The pre-MBA internship program will be 8 to 12 weeks long, concluding before the start of the MBA program in October. It will begin with the class entering in fall 2012. Once accepted into Saïd’s MBA program, candidates with a clear sense of their post-MBA goals can apply for one of 10 initial internships as part of the new program. Participants must commit to working for the selected industry upon completion of their degree. Saïd’s Careers Service will work with members of the Young Presidents Organization (YPO) to source internship opportunities for the selected students.

To learn more, click here.